Food Advisory Board

Food Advisory Board


The IIT Food Advisory Board is the governing body for the Illinois Institute of Technology's Dining Services.


To create a strong recognizable logo that can be used to brand the organization.


  1. I created a design brief by interviewing the stakeholders.
  2. I established milestones and a delivery timeline to implement the design brief.
  3. I facilitated a sketching session with stakeholders to generate ideas, elements and concepts that they would like to see the design incorporate.
  4. I researched the industry the client is in. I considered the historical perspective of the client and their industry, and looked at emerging trends in the marketplace. I reviewed the logo designs of the client’s competitors.
  5. Using the data from the design brief, the learnings from the sketching session and my research I created a preliminary concept draft of the visual design.
  6. I iterated upon the design after soliciting constructive criticism from the stakeholders.
  7. After we reached an iteration of the design that was approved by the stake holders, I packaged the design with all the necessary assets, and delivered it to the client.


Print Ready Artwork files
Screen Optimized Artwork files
Fonts used in the Artwork
Design Usage Guidelines