ABOUT THE CLIENT
NAVTEQ was an American Chicago-based provider of Geographic Information Systems (GIS) data and a major provider of base electronic navigable maps. The company was acquired by Nokia in 2008, and fully merged into Nokia in 2011 to form part of the HERE business unit.
To develop a feedback system for use on current GPS enabled devices to help provide feedback to NAVTEQ by various means (SMS/MMS/Voice/Map edits).
Discover and Research to define user scenario and conceptual model
Tools Used: Online Research, User Analysis, Storyboard, Sketch work, Brainstorming
Create Use Cases, Work Flows, Site Map. Wire frame screens and create major interactions
Tools Used: Sketchbook, Whiteboard, Axure, Illustrator
Create Visual Design, Icons, Style Guide. Create Screen Mockups. Build Interactive Prototype.
Tools Used: Axure, Photoshop, Illustrator, HTML + CSS + JS
4. Validate Internally
Get quick and frequent feedback from executive and team members
Tools Used: White board + Pin board, Daily meetings, Internal survey, Meeting Minutes
5. Test Externally
Meet with customers, find niche group of target users
Tools Used: Customer meetings, A-B Testing, Google Analytics, Survey, Feedback System
Validate and learn from user behavior
Tools Used: Discussion, Documentation / Wiki, Deciding Next Steps, Road Map
Plan and move to next cycle
Innovative Map Reporter Design Concept