Scarlet Hawk Central

Scarlet Hawk Central


Illinois Institute of Technology is a private Ph.D. granting institution with programs in engineering, science, psychology, architecture, business, design and law.


To create a one stop resource for students where they can find the any and all relevant information they need as student, or be directed to the appropriate resource.


1. Discovery

Discover and Research to define user scenario and conceptual model
Tools Used: Online Research, User Analysis, Storyboard, Sketch work, Brainstorming

2. Wireframe

Create Use Cases, Work Flows, Site Map. Wire frame screens and create major interactions
Tools Used: Sketchbook, Whiteboard, Axure, Illustrator

3. Prototype

Create Visual Design, Icons, Style Guide. Create Screen Mockups. Build Interactive Prototype.
Tools Used: Axure, Photoshop, Illustrator, HTML + CSS + JS

4. Validate Internally

Get quick and frequent feedback from executive and team members
Tools Used: White board + Pin board, Daily meetings, Internal survey, Meeting Minutes

5. Test Externally

Meet with customers, find niche group of target users
Tools Used: Customer meetings, A-B Testing, Google Analytics, Survey, Feedback System

6. Summarize

Validate and learn from user behavior
Tools Used: Discussion, Documentation / Wiki, Deciding Next Steps, Road Map

7. Iterate

Plan and move to next cycle


Functional website
You can view the site at